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            october 18, 2019

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Fiege takes over Puma's eCommerce business


The Fiege Group based in Greven, Westphalia, has been responsible for the eCommerce fulfilment of sports equipment manufacturer Puma since April 2014. The logistics service provider and eCommerce specialist has therefore further consolidated its position as a supplier of efficient, holistic eCommerce solutions.
As one of the world's leading sports brands, Puma sells its products all over the globe. eCommerce business via its own on-line store is also becoming an increasingly important sales channel. In order to ensure a seamless process, Fiege has assumed the role of a full service provider and takes care of the order and payment management, credit control and customer service as well as international logistics fulfilment, including customs handling and multi-carrier management. Logistics management is undertaken centrally from the Fiege Mega Center in Ibbenbueren, for 23 European countries.
As a complete outfitter, Puma supplies head-to-toe sportswear for professional athletes and amateurs alike. Fiege stores its entire range of flat-packed goods, from hats to socks and accessories such as sunglasses, perfume and bags. As the outfitter of leading international football teams, Puma also supplies the official jerseys of teams such as Borussia Dortmund, Arsenal, and a number of other club and national teams, via its own on-line store.
Fiege's independent system solution ensures efficient, secure operations throughout the entire order process. "As an international group, Puma has its own particular needs and requirements of an eCommerce solution. As a reliable partner, we're delighted that we've been able to successfully meet these requirements within a very short time, thanks to our individually adaptable and international Fiege eCommerce solution," said Marcus Gropp, Member of the Fiege Commerce Solutions Board of Management.

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