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            october 19, 2019

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Busworld 2019

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Isuzu designs craft beer on wheels


Isuzu, together with partners Supreme and Delivery Concepts, have designed the body of a truck, specifically for hauling craft beer that comes, complete with serving taps.
The move comes amid estimates by the Brewers Association that the value of the craft beer market in the US reached US$26 billion in 2017, growing eight per cent over 2016 and making up 23 per cent of America's overall beer market.
Most craft brewers are still local and that means they attend local events and festivals to sell their products, reported New York's FreightWaves.
The concept for the truck was proven by Bottle Logic, an Anaheim-based craft brewer. Working with body builders Supreme and Delivery Concepts, Isuzu created a truck that allowed Bottle Logic to make deliveries to businesses during the week and bring the product to festivals and live events on the weekend.
The truck features a 16-foot insulated body that is cooled with a refrigeration unit with electric standby. This setup provides ample space for kegs and crates while keeping the product refrigerated. The electric standby gives brewers more flexibility in loading the truck in the evening for the next morning's delivery, all while keeping the product cooled.
Two toolboxes provide storage space for tables, chairs and event material and a 15-foot overhead retractable awning provides shade for servers and customers alike.
Perhaps the most important system, though, is the tap. The driver's side of the body has an eight-tap beer station integrated into the side with a 10-gallon overflow tank and a special mounting on the body's interior for the CO2 manifold. Covering the taps on the exterior, is a locking door that swings up to serve as a menu board. LED lights illuminate the taps.

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