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            july 20, 2019

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CMA CGM launches new digitised sales channel to customers


French shipping giant CMA CGM has launched an entirely new digital eco-system, which allows the digital transmission of relevant information and data between the shipping line and its customers, according to Shipping Gazette.
Known as CMA CGM eSolutions and comprising an online agency and other eCommerce channels such as Electronic Data Interchanges (EDI) and Application Programming Interfaces (API), customers will have the possibility to experience a 100 per cent digital journey when they choose CMA CGM to transport their goods.
"Today, the CMA CGM Group is strengthening its digital customer experience by offering its clients a new sales channel to ease their journey and allow them to strengthen their productivity and develop their business," the shipping line said.
The new features include: ePricing: customer's real time access to his/her rates and instant spot quotation; eBooking: booking recast (5 steps to 1 step) for a simplified, more intuitive and autocomplete booking; eBill of Lading: fully digital Bill of Ladings; eTracking: visualisation of customer's cargo position at sea on a map with updated time of arrival; ePayment: freight invoice online payment; and eCharges: live cost estimation including a D&D simulator.
CMA CGM said more features will be launched in the coming months to further improve customer experience with CMA CGM and its subsidiaries. They include an offering of value-added services such as insurance products; new features on mobile application; enhancements and constant updating of existing features; and priority boarding now offered as part of the CMA CGM eSolutions eco-system.
"With a secured space on board for their container, customers will be able to plan more efficiently their supply chain thus enhancing their business and efficiency towards their own customers," the shipping line said.

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