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            december 12, 2019

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IRFC 2020

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OOCL leverages AI, IoT to enhance accuracy, capabilities of reefer services


OOCL is upgrading its MyOOCLReefer (MOR) service by leveraging artificial intelligence (AI), internet of things (IoT), mobile and telematic devices to boost transparency and visibility.
This level of access to information on the container can greatly help shippers in their cargo protection and inventory management process, a company statement said.
At sea, the real-time monitoring of the shipment's schedule and substantially more accurate estimated time of arrival (ETA) can give shippers more control over the supply chain where timing of their products to shelf is of paramount importance.
On land, OOCL said. customers will appreciate the AI's constant oversight on possible deviations to the container's reefer settings where they can immediately take recovery action to any major impact affecting the cost, profit margin and market value of the shipment.
"OOCL has a very comprehensive network covering many major produce trading regions and we have recently extended our network to serve the Latin American and African markets as part of our focus on growth in these sectors," said OOCL's co-CEO Andy Tung.
"An increasing amount of our reefer business is related to temperature-sensitive cargo. In response to the rapid growth in this trade as well as demand for quality services, we recently invested in the purchase of 4,500 new reefer containers to modernise our fleet, technological upgrades to our MOR services, and resources to train our reefer professionals to ensure OOCL delivers on that mark of quality."

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