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            december 11, 2019

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VDL Bus & Coach is changing its management in the Nordic region


Having delivered more than 100 electric vehicles this year in Denmark, Finland, Norway and Sweden, it is time for the next steps in the Nordic region. VDL Bus & Coach is changing its management in order to respond to current and future developments in the market. In doing so, optimum use will be made of the qualities of the Nordics team.
Sami Ojamo will be taking over the role of Managing Director of VDL Bus & Coach Finland from Henrik Mikkola. Henrik, in turn, will continue to implement part of Sami's work in supporting the emobility developments in Finland, Norway, Sweden and Denmark, together with the local teams. This change will lay the foundation for a future-proof organisation in line with developments in the public transport and coach market.

Market leadership
Growth on the Finnish market has been tremendous over the past 7 years. With more than 600 vehicles delivered, VDL Bus & Coach has secured a strong position and clear market leadership in the 2-axle city bus segment, and achieved a total market share of 30% on the Finnish market. “In my new role, I will have the opportunity to follow my passion in this vital transition phase towards zero emission public transport in Finland,” explained Henrik Mikkola, Sales Director Finland and Product Manager Nordics. “At the same time I will make every possible effort to support the teams in the Nordic market, so as to strengthen the position of VDL Bus & Coach throughout the region.”
Over the past few years, Sami Ojamo has focused on strengthening the organisations in Norway and Sweden, and supporting the business development activities for the e-mobility market in the Nordics region. As the organisations in Norway and Sweden have become self-sufficient, and emobility is becoming part of our normal day-to-day activities, VDL Bus & Coach considers this role now obsolete.
Ojamo explained, “VDL Bus & Coach has grown rapidly over the past few years. It has been a fantastic journey to lead the transition to e-mobility in Scandinavia, and now it is time for me to seize this new opportunity as Managing Director Finland, with both hands. My focus will be on sustainable growth in Finland, while striving for high customer satisfaction. Together with Henrik, we aim to strengthen our position in commercial and product management in Scandinavia."

Mobility solutions
VDL Bus & Coach needs to be ready for the growing demands and future needs of a market where public transport organisations are increasingly cooperating. In his new role, Henrik will be spending a large proportion of his time on supporting the Nordics team in a product management role, in order to better meet those demands.
“It is a fabulous next step in the development of our business in the Nordic region,” explained Marcel Jacobs, Commercial Director VDL Bus & Coach. “We are claiming a relevant position in the new ecosystem of sustainable mobility solutions for public transport and coach services. With the new set-up, we are in an even better position to capitalise on the strengths of Sami and Henrik, and to strengthen our presence on the Finnish market. I wish both Sami and Henrik every possible success in their new role.”

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