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            january 27, 2020

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China's Sinoair uses Freightos WebCargo for booking online


Chinese freight forwarder Sinotrans is to provide online quoting and booking for air cargo via logistics purchasing platform, WebCargo, from Freightos.
Freightos said that Sinotrans air freight unit Sinoair, will allow customers to pull global contract rates, get dynamic pricing and receive instant booking confirmation from 10 airlines integrated with WebCargo, reported New York's FreightWaves.
While other customers use WebCargo to connect to forwarders specifically, Freightos said the Sinoair platform will be the "world's first direct-to-customer air e-booking platform", allowing access to both agents and shippers.
"As Asia's top air freight forwarder, we take our responsibility to provide a best-in-class air cargo experience for all our customers seriously," said Sinoair deputy general manager Liu Xin-Yang.
"Freightos is our trusted partner, enabling us to offer e-booking to all, something the air cargo industry has never seen before."
Sinoair transported 240,000 tonnes of air cargo in the first six months of the year.
Said Freightos CEO Zvi Schreiber: "It is an honour to work with such a forward-thinking organisation with the courage to shift an enormous part of the air cargo industry online."
Acquired by Freightos in 2016, WebCargo has added a number of airlines to its platform. IAG Group, the parent company of British Airways and Iberia Airlines, said it would offer capacity and pricing information for air freight via WebCargo. Lufthansa and Air France KLM Martinair Cargo also signed up to use WebCargo to help distribute rate and booking information to forwarders.

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