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            january 27, 2020

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Hyundai, Israel's Taavura to collaborate on future mobility solutions


Hyundai Motor and Israeli mobility firm Taavura have entered into a partnership to tap business opportunities in future mobility together and collaborate on a study of new technology trends.
Established in 1955, Taavura is a logistics service firm that transports ground and air cargo and also imports and distributes vehicles. The Israeli company has been seeking expand its business into the fields of information technology, data and cyber security.
The company plans to establish a Taavura Innovation Centre this year to nurture budding Israeli enterprises and secure its innovative technology in smart mobility, transportation, logistics and energy.
Under the partnership, the South Korean carmaker will also participate in a startup support programme at the innovation centre and may consider investments in promising startups there, reported the Korea Herald.
Hyundai Motor's Technology Innovation Centre head Sull Won-hee was quoted as saying: "By utilising Taavura's infrastructure and its position in Israel's mobility industry, we expect to discover promising startups and speed up the process of testing (new) technology and business models."
Said Taavura CEO Shai Livnat: "Taavura is proud to partner with a strong and highly respected global automotive player in order to further drive innovation for future mobility solutions based on Israeli ingenuity and innovation."
Through a startup incubator launched in November in Tel Aviv, Hyundai Motor signed a series of strategic partnerships with Israeli startups including allegro.ai, a developer of computer vision technologies; Percepto, a drone maker; and energy firm H2 Pro.
In June, Hyundai also announced its investment in Israeli technology startup MDGo which provides a connected mobility service that automatically calls an ambulance in case of car accidents.

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