Evergreen Marine Corp (Taiwan) Ltd, Hatsu Marine Ltd, Italia Marittima SpA and Evergreen Marine (Hong Kong) Ltd will adopt the unified common trade name Evergreen Line for international marketing with effect from 1 May 2007. All four carriers are affiliates of the Evergreen Group of Taiwan.
There will be no effect on the services previously provided individually by the four carriers, which will continue to exist as independent companies involved in shipowning and operating activities.
According to the Evergreen Line Committee, made up of management representatives from the four carriers, the new name and the efficiencies it brings with it are in direct response to the expectations of Evergreen’s global customers and will result in numerous operating benefits.
“This will simplify working procedures both internally and for our customers, who can enjoy the advantages of a single contact point when shipping with Evergreen Line. We will have one ‘front office’ sales department, rather than several, in each country, offering the same comprehensive, quality service.”
Commencing 1 May, the four carriers will issue a unified bill of lading title as Evergreen Line.
“Evergreen is a more widely recognized and accepted name in the global marketplace. Building efficiency and streamlining paperwork will ensure a more effective relationship with our customers,” added Evergreen Line Committee.
To ensure a smooth transition to the new brand, an Evergreen www.evergreen-line.com, has been in effect since 1 April.