Take a trip around the entire world of fresh produce! Next year, FRUIT LOGISTICA 2008 will offer an entirely new expo experience to trade visitors from all continents. The new layout makes it possible to take a complete tour of the leading fresh produce trade fair while remaining on one level in the exhibition halls. From 7 to 9 February, the entire logistics chain for fresh produce will be presented in Halls 1 to 25. For the first time, FRUIT LOGISTICA will be accessible via both main entrances of the Berlin Exhibition Grounds, Masurenallee to the north and Jaffйstrasse to the south. Targeted planning by fairgoers will enable optimal routes to the exhibitors they plan to visit. The two entrances increase the number of access options for visitors arriving by taxi and public transport. A complete trade fair tour "automatically" passes through all halls, regardless of which entrance is used. The entrance to FRESHCONEX 2008 is Hall 7.2. This new trade show for the fresh-cut convenience sector is held in conjunction with FRUIT LOGISTICA and is integrated into the trade fair tour.