CEVA Logistics has signed a multi-year contract with Bugaboo International B.V., producer of modern strollers such as pushchairs, car seats and accessories. The CEVA Benelux site in Wijchen, The Netherlands, will become the new European Distribution Center and act as the global ‘control tower’ to organize the intercontinental logistics activity for Bugaboo. CEVA provides warehousing, transport & freight management, spare parts logistics and value-added services.
Bugaboo sought for a contract partner with an extensive global presence that could fulfill their end-toend
logistics requirements. The accelerated growth rate of the stroller producer requires flexibility to
adapt to a demanding, ever-changing logistics environment. “An important factor for Bugaboo is to be
able to rely on a logistics partner that demonstrates proven capabilities in realizing solutions fitting our
needs and ensuring seamless continuity of our business and service to our customers. With CEVA, we
experience a good match in shared ambition, passion and eagerness to deliver results. We believe that
CEVA is a strategic partner fit to support our current and future growth,” said Maarten Sluyter,
Operations Director of Bugaboo.
CEVA’s track record of excellent operations and systems to support Bugaboo’s full supply chain
visibility was the main selling point. Onno Meij, Managing Director of CEVA Logistics Benelux & France
commented: “We are very pleased to serve a dynamic company like Bugaboo. I am fully confident that
CEVA will deliver continuous improvement for Bugaboo’s logistics, through our operational excellence
program and the global tracking provided by our state-of-the-art IT systems. For us, Bugaboo
represents a world class customer and an opportunity for CEVA to demonstrate its integrated supply
chain service offering for demanding global customers.”