Lufthansa Cargo has recently launched a new image campaign to underline the leading role of its quality, network, security, environmental protection and express in the air cargo industry. Highlighting those attributes is the new corporate slogan "Networking the world".
"Our new campaign is designed to communicate the expansive global network in which we operate as the leading cargo airline," said Dr. Andreas Otto, Executive Board Member Product and Sales. "The motifs signal a strong Lufthansa Cargo, which drives innovation forward to confirm its pace-making role in the airfreight industry."
The visual core of the new campaign is formed by the company’s McDonnell-Douglas MD-11F freighter aircraft, which together with attractive copy and the new slogan will be demonstrated in print and online media as well as in corporate communications and on the company website.