The Logistics Council Germany is upbeat about its first trade fair presentation abroad at the CeMAT India, which took place in the Southern Indian city of Bangalore on 10-13 December. In conjunction with high-ranking offices from the Federal Ministry of Transport, Building and Urban Affairs, the marketing initiative set up by the German government was able to awaken the interest of many Indian companies in the potential for using Germany as their logistics base and gateway to European markets.
“In conjunction with German/Indian partners from New Delhi, Mumbai and Bangalore, we explained to representatives of India’s export-oriented manufacturing industry the advantages of logistics in Germany and the outstanding expertise at companies and their employees. This took place at the trade fair stand and special customer events. We expect some initial results from this trade fair at the start of 2009. We will continue the discussions that we have begun in the electrical engineering, aerospace, building materials and pharmaceutical sectors,” says Dieter Schweer, CEO of the Logistics Council Germany.
Other marketing activities will be launched on the Indian subcontinent next year as a follow-up to the CeMAT India. They will include road shows illustrating the potential of using Germany as a European distribution base. The LCG will organise delegation trips with representatives from the worlds of politics, business and industry in both directions in order to establish business relations that benefit the logistics sector based in Germany. These events will be boosted by other press and marketing initiatives in India.
Imports from India to Germany have been rising for years. Their value almost doubled between 2003 and 2007. The total value of imported goods increased from € 2.6 billion (2003) to € 4.7 billion (2007). The most significant imported goods in 2007 were clothes (€ 786 million, 16.6%) and chemical products (€ 694 million, 14.7%).