VR is switching gradually to a green corporate visual identity starting in spring 2009. The change can be seen first on the Group’s website, in advertising, in publications and at stations. The purpose of the green identity is to stress the eco-friendly nature of rail services, a strong point in their favour.
The new green logo has already been used in VR’s environmental communications and recruiting campaign. The logo has also received a Best of the Year award for graphic design. The purpose of the new slogan ‘Getting there together’ is to stress that VR is travelling together with its customers towards a Finland with lower emissions.
Online services renewed
The vr.fi website is being given a new green look in May. The structure of the site is also being revised based on feedback from customers. For example the ‘Journey search’ feature with timetables, buying tickets, information on service disruptions and contact information for customer service are all available on the main page. The width of the site pages has been adjusted to the screens of modern computers, so that new services can be offered to customers, such as the ‘Weather for the day’ service.
The vr.fi website has about 850,000 visitors a month. The site came seventh in the ‘Assessment of web brands in Finland 2008’ survey carried out by Taloustutkimus.
The Internet sites of VR Group, VR Cargo and VR-Track are also being renewed in May.
New routes for emissions calculator
The renewed vr.fi site has information on how VR is meeting its environmental promises and a more extensive emissions calculator. Using the emissions calculator, customers can compare the energy consumption and carbon dioxide emissions for different forms of transport on 58 routes in Finland. Customers can also send questions to experts on environmental issues.