Eurostar unveiled a new look and feel for the onboard branding of “Leisure Select” - its first class accommodation for leisure travellers.
The rich and colourful imagery of the new branding re-defines the Leisure Select experience by using pictures of cultural hotspots - particularly cafes, bars and restaurants - in London, Paris and Brussels that have been selected as offering great value for money.
The revamp of Leisure Select branding is expected to further increase the number of travellers who choose this popular, first class ‘treat’ between London, Paris and Brussels, as well as on the daily services to Disneyland Resort Paris and the weekly direct services from London to Avignon in Provence during the summer.
Eurostar and third party travel agents and tour operators who sell Eurostar tickets will also use the new Leisure Select identity to enhance their marketing of the product.
Leisure Select offers style, quality and value, and includes a choice of meals and drinks served at seat.? All-inclusive fares start from just £119 return for a weekend day return, or from £149 return for a Saturday night away, with no airline-style extra charges.
Eurostar’s Director of Communications, Simon Montague, said: “Our research shows that travellers love Leisure Select. The new branding will help them discover more about their destinations, as well better defining this ultimate leisure product that means a holiday begins as soon as you get on board.”
Uniquely, Eurostar offers three classes of services on its trains, including two first class products:
“Business Premier” is tailored to provide maximum flexibility of ticketing, 10-minute check-in, business lounge access and a highly productive work-on-the move environment, with a catering service designed to fit around the needs of business travellers, including an express breakfast service.
“Leisure Select” occupies the same spacious first class coaches as Business Premier, with roomy seats, power points, newspapers and magazines.? However, it is aimed at travellers who want to relax, not work, with at seat service designed to maximise the enjoyment of the journey. Travellers are offered champagne, a choice of meal, and have the opportunity to read, play games or meet like-minded travellers.
“Standard Class” offers excellent value, with a new online search facility on Eurostar.com for the cheapest £59 return fare. Travellers can purchase food and drinks from the bar buffet, or take their own food on board. Fares start from just £55 return to Lille/Calais and £59 return to Paris, Brussels or any Belgian station, and Disneyland Resort Paris – with no hidden extras and convenient 30 minute check-ins at city centre stations.
All three classes offer the reassurance that a journey by high-speed rail is far less environmentally damaging than the alternative of flying.