Hainan Airlines opened a branch office in Shenzhen and said the move is part of an effort to expand its presence in the Pearl River region.
"We plan to interconnect Shenzhen, Guangzhou and Zhuhai with Hong Kong," HNA VP-Marketing Chen Ming said. The company already has set up a branch office in Guangzhou and a sales center in Zhuha and holds 45% stakes in Hong Kong Express Airways and Hong Kong Airlines.
According to ATWOnline, HNA currently has an 8% market share in Shenzhn, operating 10 737s and three freighters on 25 domestic routes. It is targeting a 12% share by 2012 and 16% by 2016. It plans to allocate 50 more aircraft to Shenzhen in the five years after the airport's second runway is completed in 2011. It also plans to add two 737 freighters and one 747 freighter to the market by 2010 to open more domestic as well as international cargo routes.