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            october 17, 2019

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Successful takeover of SAF by SAP


SAP announced its successful takeover of SAF at the beginning of September and has become the SAF majority stockholder with 70.67 percent of the capital stock. Thanks to the takeover, SAP will further expand and round out its existing spectrum of solutions for planning, forecasting and automated ordering processes for retailers. Both companies have been working together successfully for several years on the basis of an OEM partnership.
"Since 2002, SAP has relied on our technological expertise and has fully integrated our SAF engine into its SAP Forecasting and Replenishment module within the framework of our OEM partnership," said Dr. Andreas von Beringe, SAF’s founder, CEO and president. "In becoming a part of SAP, SAF brings its sustainable forecasting and replenishment expertise to the company. We will tie together our strengths in development and sales and thus help meet the increasing needs of current and future customers," adds von Beringe. "Our customers will clearly benefit from the combined service and product portfolio as well as from the strong retail expertise and the global reach of SAP as the worldwide market leader in business software."
For SAP, the retail and wholesale industries are an important market with significant growth potential. Companies in these industries increasingly prefer software that offers standardized and integrated business processes from corporate headquarters to the warehouse to the store level. Insightful sales forecasts, greater transparency of stock level and replenishment orders and process automation through forward-looking software solutions are recognized more and more as areas of significant importance in gaining competitive advantage. Nearly 100 customers have licensed SAF technology to date, and have demonstrated that the solution offering has proved of value to their business.
"Through the acquisition of SAF, SAP reiterates its strategy to help our customers gain more clarity and transparency across their businesses and drive sustainable efficiency through innovative and reliable software solutions," said Bob Stutz, corporate officer and member of the Executive Council, SAP. "With core components of the SAF software already embedded into the SAP retail solutions, customers will further benefit from the joined solution and technology portfolio, as well as from the combined innovative strengths."
The planning foresees that SAF will be operated as an independent company in future, and that it will retain its corporate structure. That means that SAP intends to maintain the SAF organization in Tägerwilen as well as its locationsin Grapevine and Bratislava. In addition, the SAF sales organization and its products will continue to be managed independently of the majority stockholder.

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