SAS' EuroBonus members can now also use their points to upgrade when travelling on Air Canada, TAM and US Airways. These member carriers are now participating in the unique Star Alliance Upgrade Awards programme,
the redemption option enabling customers to use miles or points from their Frequent Flyer Programme (FFP) accounts for one-class upgrades on scheduled flights operated by the participating Star Alliance member
carriers. This means that all member carriers based in the Americas are now participating in the programme.
EuroBonus members can exchange their points for a Star Alliance Upgrade Award. With this award, a confirmed and ticketed booking can be upgraded to a higher class prior to travel. In order to redeem the award,
customers need to contact EuroBonus, either by calling reservations or through the EuroBonus website. The upgrade is processed electronically, eliminating the need to issue paper certificates. Upgrades are permitted
for one class of travel, either from Economy Class to Business Class or from Business Class to First Class. Upgrades from certain types of fares are not possible. "Our frequent flyers have always told us that upgrading using miles across the entire alliance is one of the highest sought after benefits.
Hence, by now offering Star Alliance Upgrade Awards across all flights in the Americas we further increased the attractiveness of our Alliance product," said Vice President Commercial, Star Alliance, Christopher Korenke. "We are working on getting the remaining Star Alliance member carriers into the product as soon as possible."
SAS EuroBonus members can now upgrade their booking on Air China, Air Canada, Air New Zealand, ANA, Asiana Airlines, Austrian, Brussels Airlines, Continental, LOT Polish Airlines, Lufthansa, SAS, Singapore Airlines, SWISS, TAM, TAP Portugal, THAI, Turkish Airlines, United and US Airways.
Since its inception in 1997, emphasis has been placed by the Star Alliance network on adding value to each member carrier's FFP by offering alliance-wide benefits to customers. For instance, Star Alliance was the first airline alliance to offer harmonised benefits for both Gold and Silver Card holders across the network, which include:
Star Alliance Gold members can make use of separate check-in desks.
Star Alliance Gold and Star Alliance Silver members receive priority waitlisting if the desired flight is already fully booked.
Priority airport standby
Star Alliance Gold and Star Alliance Silver members receive priority standby listing if they arrive at the airport without any reservation for a specific flight (subject to local regulations).
Star Alliance Gold members have access to more than 970 lounges at airports around the world.
Priority baggage tags
Star Alliance Gold members are entitled to priority baggage service across the network.
Increased baggage allowance
Star Alliance Gold customers are entitled to one additional piece of checked baggage (piece concept) or an additional 20 kilos (weight concept).
Moreover, Star Alliance is currently the only alliance that provides customers with one point of contact to book and ticket award travel on all other Star Alliance carriers.