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            november 18, 2019

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CIBE 2019

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Choice for airlines as SITA opens up North American fares filing


Airline fares distribution in North America has been transformed as air transport IT specialist SITA announced its approval as an electronic fares filing agent by both the US Department of Transportation (DOT) and the Canadian Transportation Agency (CTA). SITA now provides airlines with an alternative system to distribute fares data to global distribution systems (GDSs) and online travel agents (OTAs) covering travel to, from and within the USA and Canada.
Up until now airlines have not been able to choose how they distribute their fares when operating in this region as there was only one approved filing agent, but with these decisions, which are effective immediately, SITA is now cleared to provide a choice to airlines. 
Brian Cook, SITA Vice President Passenger Solutions, said: “SITA is very excited to have reached this final step with the US and Canadian agencies in our journey to bring innovation, choice and value to fares filing in North America, and to the international airlines serving this market. 
“This marks another important milestone in SITA’s multi-phase strategy to provide airlines with an alternative to the existing fares distribution system in North America. A number of our customers have been waiting for this approval to enable them to move all their fares data to SITA. We will now actively engage not only with these airlines, but also with the GDSs, OTAs and pricing system providers, to deliver on our promise of an alternative fare filing offering in this region.” 
SITA’s modern, user-friendly system supports the submission of fares data to, and approval by, the relevant government agents in both the US DOT and the CTA.  As part of SITA’s Total Fares Management, it provides integrated decision-making and distribution processes. Airlines that use this service now have true end-to-end fares management and are able to perform sophisticated competitive analysis for fares in the market, decide on the appropriate fares and get them approved and distributed in North America and worldwide. 
For more than 25 years SITA has provided Airfare Distribution, a filing and distribution service, which supports the storage and distribution of fares, rules and routing data to direct and third-party points of sale. This provides airlines a means to store all fares and rules in a single repository in an industry-standard format to support their distribution needs.  
SITA Airfare Distribution is part of the SITA Airfare portfolio which is used by more than120 airlines worldwide to manage their evolving fares management and pricing needs.

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