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Port of Kiel unveils new marketing concept and logo

  09.03.2012    

The SEEHAFEN KIEL GmbH & Co KG has a new corporate image. The new marketing concept and logo of the PORT OF KIEL will be presented in public for the first time at Cruise Shipping Miami, March 12-15th in the USA. Dr Dirk Claus, Managing Director of the SEEHAFEN KIEL GmbH & Co KG said “we have successfully positioned our company on the market over the past few years and our new corporate design will reflect this. Kiel has the most up-to-date terminal facilities in city centre location, places a lot of emphasis on high service quality and offers its customers individual attention. No other port offers such a combination of factors”. This self-awareness will be graphically portrayed in the port’s new logo, consisting of five stylised ships coming together to form a star above the lettering PORT OF KIEL. The image will be embellished by the mission statement “First Trade - First Travel”. Commented Dirk Claus “it is our aspiration to offer all customers a first-class and at the same time a very personal service. This is true not only of freight handling but also in the passenger sector”. 
The new marketing image of the PORT OF KIEL is the work of the widely respected Hamburg agency MUTABOR Design, the managing director of which once studied at Kiel’s Muthesius Academy of Fine Arts & Design. “With this new image we want to further raise the level of awareness of the Port of Kiel both at home and especially abroad”. That’s why the cruise shipping trade fair in Miami was chosen for the unveiling of our new marketing image. In future the port will market itself exclusively as the PORT OF KIEL but the German designation SEEHAFEN KIEL, which has been used until now, will be retained in the name of the company. Dirk Claus said “the port is active in an international setting and so it is only logical that the English designation PORT OF KIEL be used in its logo”. The new design will be gradually phased in from this spring so the new logo will soon be on view at all the terminals in Kiel. It is planned to follow that by extending the new marketing image to subsidiary companies. 
The PORT OF KIEL is one of the most versatile and economically viable ports in the Baltic region. Its geographic location, deep water for ocean-going ships and direct links to rail and motorway networks make it equally attractive for both cargo handling and passenger traffic. Kiel also benefits from its location at the entrance to the Kiel Canal, the busiest man-made waterway in the world. During the summer season, Kiel is a centre of attraction for cruise ships and among the biggest turnaround ports in northern Europe. Last year two million passengers boarded or disembarked from ships in Kiel while more than six million tons of cargo were also turned round.
The SEEHAFEN KIEL GmbH & Co KG operates Kiel’s commercial port on behalf of the Schleswig-Holstein state capital, of which it is a 100% subsidiary. The SEEHAFEN KIEL is responsible for port development as well as for the upgrading and maintenance of facilities. Its other fields of activity are port services and railway and airport operation as well as building and property management.



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