SAS Credits, the unique loyalty program of Scandinavian Airlines, SAS, aimed at Small and Medium Enterprises, SME, has added its first non-airline partner, The Carlson Rezidor Group. The agreement was signed in Stockholm by Rickard Gustafson, President and CEO of SAS, and Kurt Ritter, President and CEO of Rezidor.
SAS Credits has since its launch in 2009 attracted 28,000 SMEs that earn credits on flights, on top of EuroBonus points for the traveler. These enterprises will now also earn credits when they stay at Radisson Blu or Park Inn by Radisson hotels in Europe and the Middle East. These credits can later be redeemed for free flights or Rezidor e-Gift Cards. The new SAS and Rezidor partnership will lower travel costs for these smaller companies.
“Our SAS Credit program is unique within the airline industry and highly appreciated amongst small and medium-sized companies. With Rezidor as a new partner, our members are given a wider range of opportunities to earn credits, whilst at the same time it will lower their travel expenses,” says Rickard Gustafson, CEO, SAS.
“We are delighted to lift our long term cooperation with SAS to new heights. We are already collaborating with SAS EuroBonus, the airline loyalty program for individual travelers, which generates over 300,000 associated room nights per year. We are now expanding our partnership to SAS Credits and target the Small and Medium Businesses – a discretionary market that is growing strongly and has a huge untapped potential,” said Kurt Ritter, President & CEO of Rezidor.
The new SAS Credits partnership strengthens the 50 year long and successful partnership between SAS and Rezidor. SAS Credits members generate more than one million room nights per year. The program exists in 22 countries.