flydubai was named Best Low-Cost Airline Serving the Middle East for the second consecutive year at the 2012 Business Traveller Middle East Awards, held last night (29 April 2012) in Dubai.
The annual Business Traveller Middle East Awards, which are presented by Motivate Publishing, celebrate the achievements of the region’s business travel industry and recognise some of the sector’s key players. flydubai was praised for its ongoing commitment to offering convenient and reliable, low fare travel to business travellers across the region, while embodying the high standards of quality in service that the region is renowned for.
flydubai’s CEO Ghaith Al Ghaith commented: “Winning this award is a significant achievement for flydubai and highlights our position as a pioneering force within the region’s travel and tourism industry. We started out just under three years ago with a vision to make travel a little less complex, a little less stressful and a little less expensive. We have since transformed into one of the world’s fastest growing start-up airlines ever. With over 800 flights a week to more than 45 destinations spanning the GCC, Middle East, Subcontinent, Africa and Central and Eastern Europe, we are also the second largest carrier operating out of Dubai International Airport. I would like to thank all the readers who voted for us and their ongoing confidence in flydubai.”
Since starting operations on 1 June 2009, flydubai has redefined the low-cost model, offering an unbundled product that has not been seen in the UAE before. It is the only carrier that has a fare which includes all the basics a person needs to travel – i.e. the price of the seat, all taxes and hand baggage – with everything else, such as checked baggage, extra legroom, in-flight entertainment and refreshments on board, offered as an optional extra. This, coupled with a number of other innovations, enables flydubai to keep costs down, and pass the savings onto passengers through lower fares.