Fuso optimizes its sales structure in order to more effectively meet the demands of its customers in more than 150 markets worldwide. Since July 1, 2012, Fuso’s sales organization has two designated areas of competence. “Sales & After Sales Fuso” now incorporates the sales planning and management for the Japanese home market as well as the international markets in Asia, Australia, and Europe. It also encompasses Fuso marketing functions.
Through the consolidation of strategic and operative sales and after-sales functions for the domestic and international markets, Fuso creates synergies and strengthens its global business sustainably. This way, Fuso is consistently pursuing its growth strategy “FUSO 2015”, which plans for the Daimler subsidiary to double Fuso sales to more than 200,000 units worldwide in the midterm. The tandem sales operations function “Mitsubishi Fuso Sales Japan” is exclusively dedicated to the Japanese retail operations.
“Our new sales organization is an important step towards becoming a leading manufacturer on the global commercial vehicles market,” Fuso President & CEO Dr. Albert Kirchmann affirms. “Through the realignment of our sales structure, we are faster, operate more efficiently, and thereby deliver tailored services to meet the growing customer demands. As a result, we will have satisfied customers in our home market of Japan and worldwide.”