Star Alliance, the way the Earth connects, has again claimed the Best Airline Alliance title at the prestigious
Skytrax World Airline Awards, winning this category for the sixth time in the last seven years. In addition, three Star Alliance member carriers were ranked in the overall top five of the world's best airline category - Asiana Airlines took the runner up spot, with Singapore Airlines coming third and ANA fifth.
Accepting the award, Lee Hock Lye, Vice President Products and Services, Star Alliance said: "This award could not have come at a more appropriate time, as we are celebrating Star Alliance's 15th Anniversary and we would like to thank our customers for their years of loyalty. As the results of this survey show, the over 18 million travellers who voted have a clear alliance favourite. This confirms once again that our customer proposition - providing global reach through our world-wide network, offering enhanced frequent flyer benefits and recognising the value of the international traveller, irrespective of the member airline they are travelling on - is understood and appreciated by the market".
Star Alliance was the first airline alliance to receive the Best Alliance Award from Skytrax when the category was first introduced in 2005 and has since held the award six times.
The Skytrax passenger survey for the 2012 awards covered over 200 airlines, from the largest international airlines to small domestic carriers, and measured standards across more than 38 different items of airline front-line product and service. The survey was conducted over a 10-month period, surveying more than 18.8 million passengers representing over 100 different nationalities across the world.
The World Airline Awards are regarded as the primary benchmarking tool for Passenger Satisfaction levels of airlines throughout the world. The unique survey format is based on analysis of business and leisure travellers and across all cabin classes (First, Business, Premium Economy and Economy).
The study analyses customer satisfaction for the Airline Passenger Experience, across the Airport and Onboard environments - check-in to boarding, onboard seat comfort, cabin cleanliness, food, beverages, inflight entertainment and staff service.
In addition to the alliance award, 19 individual categories were taken by Star Alliance member carriers and two by future members:
Aegean Airlines Best Regional Airline in Europe
Air Canada Best International Airline in North America
ANA Best Airline Transpacific
Asiana Airlines Best Airline Asia
Asiana Airlines Best Airline Economy Class Airline Seat
EVA Air* Best Airline Staff Service in Asia
Lufthansa Best Airline in Western Europe
Shenzhen Airlines* Best Regional Airline in China
Singapore Airlines World's Best Economy Class
Singapore Airlines Best Economy Class Onboard Catering
South African Airways Best Airline in Africa
South African Airways Best Airline Staff Service in Africa
Swiss International Air Lines Best Business Class Onboard Catering
TACA Airlines Best Airline in Central America / Caribbean
TACA Airlines Best Staff Service in Central America / Caribbean
TAM Airlines Best Airline in South America
TAM Airlines Best Airline Staff Service in South America
THAI World's Best Airport Services
Turkish Airlines Best Airline in Europe
Turkish Airlines Best Airline in Southern Europe
Turkish Airlines Best Premium Economy Class Airline Seat
* future Star Alliance member carrier.