Czech Airlines has launched a new version of its website, which is now more user-friendly, simpler to use, and easier to grasp, intuitively guiding visitors to their desired service or product. The changes are part of the airline’s new sales strategy that it is introducing on-line. The new look and structure of the website echo contemporary trends, with the site also being designed with smart phone and tablet users in mind, offering them a seamless experience.
The new Czech Airlines website strives to meet the needs and requirements of visitors and potential customers. Passengers on the European market now book more than 50% of their tickets through airline websites, with an increasing number of those bookings being made via smart phones and tablets. “The new design is definitely an added value for our customers, and is the first step in a new sales strategy. With it, the company’s website should gradually become Czech Airlines’ most important sales channel,” explains Member of the Management Board and Vice President of Czech Airlines for Sales and Marketing Jiří Marek.
The re-design of the website, which has made it more attractive and has provided it with greater functionality, reflects the results of an in-depth study that examined the behaviour of visitors to the Czech Airlines website over the course of two years. “We offer our clients a simplified flight search, transparent lists of fares for each product class, which we introduced in the summer,
a best deals calendar, a best price guarantee, zero booking fees when ordering tickets via the airline’s website, the ‘Book now, Pay later’ option, the broadest selection of payment methods among all airlines operating on the Czech market, our own mobile application with access to the Czech Airlines booking system, and much more,” says Czech Airlines’ Managing Director for Sales Krassimir Tanev, in introducing the changes.
Further on-line innovations will be introduced at the end of the year. The modification of the website and the effective adaptation of information technologies, together with a customer-centred approach, will be key to Czech Airlines’ success in the on-line sales of its products and services. The main features of all of these changes are their transparency and simplicity, qualities that are fully in line with our operations strategy for key European markets.