JAL Group (JAL) today unveiled the Group's brand new set of uniforms for approximately 26,700 of its staff members, including flight crew, cabin attendants, various ground staff at the airport and city offices, as well as maintenance staff. The new uniforms will be adopted in the first half of fiscal year 2013 (between April 1 and September 30, 2013).
Created based on the concept of the new JAL Brand, the latest uniforms are sophisticated and coordinated with JAL's current aircraft livery and airport signage to clearly project a distinguished JAL Group brand image. With the new attires, JAL aims to promote communication with its customers and provide them with a truly enjoyable journey and sense of security. Consolidating the designs across various sections within the JAL Group and conducting a thorough review of the selection and management of the materials used, have also helped realize significant cost savings.
A New Uniform Project Team was established and comprised of passionate employees from various sections to implement this change. Based on a deep sense of gratitude to all parties who had supported JAL, the Project Team worked on the selection of designs and fabric, and provided valuable feedback in the process of developing this new generation of uniforms. For cabin crew and passenger service staff who are always interacting with customers at the frontlines, JAL engaged the help of Japanese fashion designer Keita Maruyama, who conceptualized the design for these uniforms. Incorporating the essence of the employees' mindsets and feelings for the revitalized JAL Group, Maruyama created a unique style to embody JAL's spirit of hospitality, and provide aesthetically both beauty and comfort.
Employees in the new uniforms represent a cohesive JAL Group and will extend the most welcoming and assuring reception to all customers. United by the aspiration to deliver the highest quality of service with hospitality from the heart, JAL Group employees will strive to make every customer's journey on JAL a joyful and moving experience.